Words That Work It s Not What You Say, It s What People In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in With chapters like The Ten Rules of Successful Communication and The Words and Phrases for the st Century, he examines how choosing the right words is essential. Words That Work It s Not What You Say, It s What People Dec , Frank Luntz s Words that Work is an engrossing read of words that do work, whether in politics, business or just everyday life He doesn t just give his opinions Rather, they are backed up with extensive focus group and other research. words that work Mediate Your Life Welcome If you are interested in finding ways to Improve the quality of your communication with yourself and others Understand your own and other s motivations Words That Work It s Not What You Say, It s What People Hear This book is dedicated to the million Americans who make my day to day life so interesting and challenging, often annoying, but always rewarding. Review Words That Work The Simple Dollar Words That Work is subtitled It s Not What You Say, It s What People Hear, and it s written by Dr Frank Luntz here s a rather biased profile of him on Wikipedia Luntz is a very well known political consultant who has helped many politicians craft language with which to frame an issue. Frank Luntz Explains Words That Work NPR Jan , Frank Luntz Explains Words That Work Republican pollster Frank Luntz advises politicians on the language they should use to win elections and...
|Title||:||Words That Work|
|Number of Pages||:||304 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Words That Work Reviews
Easily one of the best books on rhetoric that I have ever read. It goes through how the choice of words can make such a big difference using the Republican Part Contract with America (largely engineered by the author). I found myself able to apply the concepts to all of my communications immediately.
Very much enjoyed reading this book. Especially the pointers on the new medium of email. Their recommendations are still very valid today, and should be reviewed often. I did catch the authors breaking their own rules and admonishments from time to time, but overall found the book to be well written, enjoyable, to the point, and still very useful.